Biz Beat



First Southwest Bank (FSWB), a locally owned bank and Community Development Financial Institution, has reappointed Will Spears to its board of directors.

Since 1999, Spears has owned and managed Wolf Creek Broadcasting, an operator of radio stations in Pagosa Springs and Alamosa. He currently serves on the Colorado State University Extension Advisory Board in Archuleta County, the Pagosa History Museum Board of Directors and just began his 22nd year as a member of the Pagosa Springs Rotary Club. Spears also served on the Pagosa Springs Area Chamber of Commerce Board of Directors, including as president. 

Spears majored in geology at Brown University and earned a master’s in management degree at Northwestern University’s Kellogg Graduate School of Management. He is married to Christie Spears, with whom he has three children, Courtney, Brooke and Trey. His hobbies include music, electronics, skiing, hiking, golf, foreign language and travel. Visit for more information.