Pagosa Springs Area Tourism Board receives Tourism Marketing Grant

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On Oct. 30, the Colorado Tourism Office (CTO), a division of the Colorado Office of Economic Development and International Trade, announced 16 new recipients of the Tourism Marketing Grant to enhance tourism marketing initiatives across the state, including the Pagosa Springs Area Tourism Board. 

These grants are designed to support local and regional tourism economies by providing resources to promote Colorado as a premier travel destination while fostering sustainable and responsible travel practices that benefit both residents and visitors.

“The Colorado Tourism Office is excited to announce the recipients of this year’s Tourism Marketing Grants, empowering a diverse range of organizations across the state to elevate Colorado’s profile as a top-tier travel destination,” said Colorado Tourism Office Director Timothy Wolfe. “By increasing our matching support, we’re helping our partners create more impactful and sustainable marketing campaigns that benefit not only our tourism economy, but also the well-being of our residents and natural resources.”

Established in 2001, the Tourism Marketing Grant program provides financial assistance for marketing campaigns and initiatives that align with the CTO’s mission to boost traveler spending through the promotion and development of compelling, sustainable travel experiences statewide.

The program’s goals include promoting responsible travel, strengthening destination stewardship and maximizing the economic impact of tourism investments in Colorado. Grant funding this year totals $592,525.

Sixteen grants will impact 22 counties across Colorado.

The organizations awarded grants this year include the Pagosa Springs Area Tourism Board for $50,000 to elevate Pagosa Springs and Alamosa as desirable international travel destinations to audiences in the United Kingdom and Germany. 

The funded projects will begin execution in January 2025 and continue through December 2025. 

For more information about the Colorado Tourism Office Tourism Marketing Grant program, please visit oedit.colorado.gov/tourism-marketing-grant.