Small Business Saturday highlights year-round impact of shopping small


By Edward Cadena

Special to The SUN

As the voice for our nation’s entrepreneurs, the U.S. Small Business Administration celebrates all small businesses on a daily basis.

When our small businesses do well, our communities do, too. Therefore, as part of our annual tradition, you are encouraged to join millions of Americans and “shop small” on Small Business Saturday, Nov. 28, to complete your holiday shopping (or to start your holiday shopping, as the case may be).

On the heels of Black Friday, shopping small is a concrete way to support small retailers — the same businesses that generate two of every three net new jobs and deliver essential goods and services to America’s communities 365 days a year. Since 2010, Small Business Saturday has been a huge economic driver throughout Colorado and the nation.

Last year, there were 88 million consumers “shopping small” on Saturday. More than 77 percent of consumers said Small Business Saturday inspires them to “shop small” throughout the year and not just for the holidays. In addition, 66 percent of consumers state the main reason they support small businesses is because of their contributions to the community.

You can do your part with these five simple steps:

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