As construction begins in downtown Pagosa Springs, the Pagosa Springs Main Street Program has launched the Cone Zone Challenge to encourage community support for local businesses during the disruption.
“We’ve made it easy (and fun) to support your favorite downtown shops, restaurants and services while the cones are out,” said Main Street Coordinator Kathleen McFadden.
McFadden said the campaign is focused on encouraging foot traffic and supporting downtown resilience throughout the Highway 160 reconstruction project.
There are two ways to participate.
Through “Shop, Dine and Win,” community members can earn entries into a monthly drawing by spending $100 or more at downtown businesses. Receipts can be submitted via an online form, with each $100 spent equaling one entry. Three winners are drawn monthly at Cone Zone Update events, each receiving a $100 gift card to a Cone Zone business.
There’s also a commitment portion that offers a flexible alternative for those who want to show support through smaller or no-cost actions. These include leaving positive online reviews, buying gift cards, attending local events or simply spreading the word about Cone Zone businesses. Supporters can also sign a pledge and receive a Cone Zone badge to wear in solidarity.
Coney Z, a bright orange cone mascot, represents the initiative and will appear in shops, events and on social media to promote downtown engagement.
The Cone Zone Challenge is part of the Pagosa Springs Main Street Program’s ongoing mission to support downtown vitality.
Since becoming a Colorado Main Street community in 2023 and earning Main Street America accreditation in 2024, the program has focused on connecting people, preserving heritage and strengthening local businesses.
To learn more or to participate in the Cone Zone Challenge, visit PagosaMainStreet.org.
Pagosa Springs Main Street Program is part of The Pagosa Springs SUN sponsored content program called Spotlight.
