Sol Fire to headline Mountain Chile Cha Cha this weekend

The ninth annual Mountain Chile Cha Cha will take place this Saturday, Sept. 27, in Town Park. The Cha Cha includes a free Latin music concert featuring Santa Fe’s Sol Fire, a rock group who is guaranteed to have the crowd on its feet.

The ninth annual Mountain Chile Cha Cha will take place this Saturday, Sept. 27, in Town Park. The Cha Cha includes a free Latin music concert featuring Santa Fe’s Sol Fire, a rock group who is guaranteed to have the crowd on its feet.

By Jacque Aragon
Special to The PREVIEW

One of Santa Fe’s hottest bands is set to play this weekend at the Mountain Chile Cha Cha.

Sol Fire, led by guitarist/vocalist/songwriter Amado Abeyta and his brother guitarist/vocalist/songwriter Buddy Abeyta, are known for their unique sound that fuses rock with pop, R&B and Latin influences.

The concept of brothers collaborating in a rock band is far from new and hardly overlooked in the music industry. Oasis, Van Halen, The Everly Brothers and The Beach Boys are a small example of how a fraternal connection can produce success in music. The Abeyta brothers of Sol Fire are no exception.

Beginning their musical careers at an early age, the brothers formed Sol Fire in 2002. Two years later, they entered the studio and released their debut album, “Self Titled.”

Since then, Sol Fire has become a household name in Santa Fe and New Mexico.

In the summer of 2006, Sol Fire released their second studio album, “Third Floor Serenade.” The buzz around their second release took Sol Fire to new heights when they were chosen as only one of three bands to be showcased in the New Mexico Lottery Powerball commercials and ad campaigns. They were also the only band chosen to produce two commercials, one in English and one in Spanish, proving that their music can reach a diverse audience.

Then, in 2007, their original song, “She’s Got,” was chosen for the national compilation album “The After After Party” sponsored by McDonald’s and Coca-Cola. Sol Fire also co-wrote and produced a new song for a commercial for United Way of Central New Mexico and their song “I Don’t Like” was used in a City of Santa Fe water conservation commercial.

Sol Fire has also been honored with many other great opportunities, including opening for Ozomatli, English Beat (who are some of the brothers’ personal heroes), Yerba Buena, The Iguanas, Groupo Fantasma, Quetzal and Los Lobos.

Ten days before the 2008 election, Sol Fire sang the national anthem and performed an acoustic set before George Lopez and then Presidential candidate Barack Obama spoke at a rally in Albuquerque, N.M., with 45,000 in attendance.

Their original sound has taken the band to a variety of venues, such as performing the National Anthem at the University of New Mexico Pit and Tingley Coliseum, headlining the Santa Fe Fiesta’s street dance, and headlining the burning of Zozobra multiple times with crowds of 20,000 plus.

Being able to share their music with so many different people has been Sol Fire’s greatest honor. And through the success that they have gained in New Mexico, the brothers of Sol Fire have proven their dedication to their music by self-producing both of their albums and by managing themselves throughout their career. It is with this drive that Sol Fire and their music continue to grow.

Come experience Sol Fire for yourself at the ninth annual Mountain Chile Cha Cha on Saturday, Sept. 27, in Town Park.

Music will begin at 1 p.m. with a short break for the chile awards ceremony at 3:30 p.m. The event is rain or shine with a covered stage. Admission is free.

This story was posted on September 26, 2014.