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Business Bites deals with social marketing

Social marketing is the July 17 Business Bites topic.

Who hasn’t heard of Facebook? How many of us have a personal Facebook page? How many of us have a business Facebook page? How can you use this tool of social marketing to enhance your business? Many business owners know they need to use different aspects of social marketing, but how does it really help and how do we get started or take it to the next level?

Marcy Mitchell, owner of MTECH Internet Marketing here in Pagosa, will give you some great tools to get you started on your social marketing plan. She will show you why this area of marketing is so important these days, show you how to get started, and give you case studies of businesses that have used social marketing in their business and growth plans.

Due to popular demand, we will consider various aspects of Internet marketing as topics at Business Bites luncheons in the upcoming months. So that we can determine the number of lunches and the space needed, we ask that you R.S.V.P. to the Chamber via e-mail at admin@pagosachamber.com or call us at 264-2360. Walk-ins are welcome on a space-available basis. The luncheon session is $7 for members and $10 for non-members and will be held at the Chamber from noon to 1 p.m. We look forward to getting your business started or giving you a few more tips to make you more successful with social marketing.

Our image

When the word “fire” is mentioned, it conjures up images of total destruction.

It is this image the Chamber of Commerce has been dealing with these past months, communicating to the outside world that Pagosa is open for business.

Not only is our community dealing with disseminating correct information and fire facts, but there are also misconceptions and confusion resulting from similarly named cities and the drastic fires they have experienced. Many travelers believed Pagosa Springs was in the same situation as Colorado Springs.

The Chamber’s phone is still ringing these days with fire status questions, not only about Pagosa, but about other areas in Colorado.

With the recent rains, the number of questions and concerns about fires has diminished. We are grateful that Mother Nature has finally stepped in to help control the local Little Sand Fire.

We would like to thank the PIOs (public information officers) with the U.S. Forest Service and NIMO (National Incident Management Organization) for sending releases and stopping by our offices with current and correct information. The Chamber would like to make sure all Pagosa businesses have correct information and are not disseminating rumors. Here are a few important business-related facts:

• First and foremost, Pagosa is open for business. There are very few businesses that have been closed or severely affected by the Little Sand Fire.

• The majority of the hiking trails are open.

• Major roads are open around Pagosa, and Piedra Road is open all the way to Williams Creek Reservoir.

• Williams Creek Reservoir is also open, as are the campgrounds and trails around the lake.

• Williams Campground is the only campground closed at this time — not due to fire, but because of a tree removal program.

• Businesses up the Piedra are also open with the exception of the V.A. Poma Ranch, which we hope to see back in business soon. Businesses, including Sportsman Campground, Indian Head Lodge, Crazy Horse Outfitters and Bugle ‘em Up Outfitters at the Toner Ranch are all open. Outfitters have been rerouted and are conducting beautiful horseback rides not affected by the fire or the smoke.

• Chimney Rock Archeological Area has reinstated the 9:30 a.m. tour.

Upcoming events

Renaissance and Pirate Festival. From Friday, July 20, to Sunday, July 22, Town Park and the adjacent athletic field will be turned into a medieval village for the fourth annual Renaissance and Pirate Festival. Troupes and guilds from all over the state will be in attendance to entertain our fair town. Experience 14th- and 15th-century speech, food and sporting events. Learn to sword fight, joust, spin plates, be accosted by vagabonds and search for the king’s treasure. There will be myriad activities for the children. The price per day is only $3 for adults, $2 for youth and free for the wee ones. Attendees are encouraged to dress the part whether adult or child. Be prepared to enjoy fabulous fare and drink, engage in activities with the Salida Circus and numerous other entertainers, and step back in time. If you would also like to volunteer, there are still some opportunities available. Please contact Stacy Kirby at 264-2360 to see how your services might be rendered.

Do the Du. The annual Pagosa Duathlon will take place Saturday, July 14, at the Turkey Springs/Brockover Mesa area. The course consists of either a full or mini du with a six- or three-mile run and a 12- or seven-mile mountain bike ride. There are divisions for men, women and two-member teams. For complete race information, or to register, call 264-9075 or go online to www.acvap.org.

Spirit of Woman. For 13 days you can celebrate the achievements of women through art, dance, communication and fashion. Experience this first-time event and works of art by local and regional artists. Highlighting the event is an opening reception on July 19 at 7 p.m. Meet the artists and view fantastic works. On Sunday, July 22, marvel at dancing with swords for peace with Gushikawa. On Monday, July 23, visit with animal communicator Jennifer Martin and on July 25 attend the book signing of “The Power to Transform” by Shari Silvey and “Everyday Goddess” by Julie Loar. Closing out 13 days of celebrating the “Spirit of Woman” will be a fashion show with internationally-known clothing designer Pat Dahnke at the Wild Spirit Gallery. There is an incredible amount of talent and energy in Pagosa, especially among this community’s women.

Michael Valdez Bow Shoot. Honoring the loss of one of Pagosa’s young residents, the Michael Valdez Bow Shoot takes place this year on Saturday, July 21, at 700 Honeybee Place. The shoot begins at 8 a.m. There will be a 9 a.m. shotgun start with open, bowhunter and traditional categories and categories for youth 12-17 years old and cubs 11 and under. There will be activities for the whole family, even if you don’t shoot, with door prizes, a silent auction, an elk and turkey calling contest and good home cookin’. Entry fees are $20 for adults, couples $30, youth $8 and cubs $5. Admission to the event is only $1. Come and experience some outstanding bow shooting and contribute to the memorial scholarship fund set up in honor of Michael Valdez.

Business news

There will be the monthly, free Maximizing Your Membership class on Monday, July 30, at the Chamber. Find out about your membership benefits and how we can help your business. If you have been debating about joining the Chamber, come and see why you should join this organization and determine how we can best meet your needs. Joining the Chamber supports the business community and together we can accomplish so much more than as individual businesses. So that enough food can be ordered, please R.S.V.P. at 264-2360.

We have two new businesses to welcome to the Chamber this week.

We start off with Absolute Computer Repair with Heather McCauley. Absolute Computer offers a broad spectrum of computer services including repairs, technical support and consulting for the beginner or advanced professional. They can repair computers on-site or remotely and they can help you with device synchronization and digital organization. For more information check them out at 946-9044.

Also new this week is PASCO/SW out of Cortez, Colo. PASCO offers quality home health care all over Southwest CO with home health care evaluations, pre and post surgery options, physical and occupational therapy, certified nurse aid and many more services. Check them out online at www.pascosw.com or give them a call to set up a consultation at (877) 685-6833.

Our renewals include Pagosa Area Water and Sanitation; Bob Scott with Edward Jones Investments; Lvonne Wilson at Home Again; Diane Ludwig at Fireside Inn Cabins; Scott Erickson at Ears 2 U Hearing Aid Center; Scott Taylor with High Country Fishing Charter; Frankie La Gioia, owner of Thin Air Landscaping; Tri-County Head Start; and Whut Marketing.

We give thanks for the rains and the Chamber thanks all the firefighters who have served our community these past few months. On behalf of our businesses, we are grateful.

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