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Make the most of a Chamber membership

Many business owners think it is just “part of the business drill” to become a Chamber member. You get a recognition sticker, you can say you are a Chamber member, and with your dues you do show a support of the business community.

However, also included in your Chamber membership are a number of amenities where there are no additional charges for the services. The Chamber also has a new website and database system. Have you visited the site or logged on yet and discovered if people are finding your business?

Here are a few of the free amenities:

Brochure or business card display: In the Chamber and Visitor Center lobby, as a Chamber member you have the ability to display your rack card, business card, menu or notice of a special event taking place at your business. Having a special sale or open house? Give us a flier and we will display it. There are way too many empty slots in the lobby display area — in particular in the restaurant and Realtor and construction areas.

People are looking for information. They want to see your menus, specials, where you’re located. It is very difficult to explain your establishment if you are not listed in one of the guides and you don’t have any information with the Chamber. People will pass you by for another business that has some visual appeal.

For example, a family of four’s meal will offset the money you invested in copies of your restaurant menu or brochure. Isn’t that worth it?

If you have a special house for sale or new listings, don’t forget to drop your listing sheets off at the Chamber to peak people’s interest. Our visitors are always looking and they like pretty pictures!

Make sure your brochure information is current and up to date, especially if you do a monthly newsletter. Now, here’s a tip: Invest in some heavier stock paper. Regular paper gets limpy and falls over and doesn’t make a good presentation. Heavier paper stands up to public display, to handling. Make your brochure or rack card look smart and appealing. When we call to ask for brochures, that means we’re out or almost out and people are picking up information about your business. Please, bring us information.

Website exposure: With every membership you get one free printed business listing and one free website listing. If you want to be listed in several places such as Gifts and Clothing, then each additional listing is only $25. One customer purchase from your store could pay for this additional listing. Do you know where your business is listed? Is it listed under the correct category? Check out your listing on our website. Contact us if you would like to be listed under another category or would like an additional listing.

Businesses also now have the capability to track their referrals. You can see how many times your business was displayed or how many times people “clicked through” to your website. You don’t have to be the largest business to get the most interest.

Then there are the instances when people went from the Chamber website to the actual business website — a “click-through.” What does your website look like? What does your Chamber business listing say? Does it entice people to visit your website?

We can give you the links to find out how your business is doing or you can easily do it yourself by logging into your WebLink account. Call the Chamber and let us help you get more exposure for your website listing.

There are many business enhancement and exposure options the Chamber offers our members. Are you taking advantage of your membership benefits? Give us a call at the Chamber or stop into one of our Maximizing Your Membership free classes offered every month. We are available to work with you on a one-on-one basis. We want to see your business make the most of all your Chamber benefits and succeed. Every lead counts these days; make sure yours are strategic.

Upcoming events

The Rocky Mountain Plein Air Painters celebrate their 10th anniversary in Pagosa Springs at the national show July 27-Aug. 7. More than 40 artists will come to Pagosa to paint and exhibit their work at this show. The artists will be on location painting throughout the community from July 27 to Aug. 4. Throughout the week there will be various workshops dedicated to instruction in plein-air oil painting techniques. There will be a gala opening reception and awards ceremony on Aug. 5 beginning at 5 p.m. at Wild Spirit Gallery, which will be open to the public. The artists will be in attendance. The awards will be presented at 7:30 p.m. Then on Aug. 6 from 9:30 a.m. to 11:30 p.m., the artists will compete in a “Quick Draw” along the River Walk from Town to Centennial Park and on the Visitor Center lawn. The Quick Draw sale will take place at Wild Spirit Gallery, noon to 2 p.m. Five percent of all proceeds from the Quick Draw sale will benefit the Fine Arts Magnet Academy, a program designed to provide expanded arts education opportunities to Archuleta County students. Then, at 5 p.m. there will be an Artists’ Reception at Wild Spirit Gallery. It will be a week of beauty and talent as we welcome the Rocky Mountain Plein Air Painters to Pagosa Springs. We hope the weather cooperates and perhaps we’ll get a little rain to green things up just a tad prior to the event. For more information about the weeklong event and the various activities, contact Madeline Lyon at Wild Spirit Gallery at 264-9453.

On Saturday, July 30, don’t miss the free concert in Town Park with the 101st Army Band’s Centennial Wind Ensemble. This group of 50 citizen-soldiers will perform under the direction of SSG Nathaniel Johnson and will play a selection of patriotic and international pieces. The concert is free and open to the public. Bring a chair or blanket and even some picnic snacks and enjoy this free concert in the park. We thank the American Legion Post 108 for helping to bring this inspirational group to our community.

Also on the 30th of July Roots Productions (Roots Radio), KWUF Radio and Pagosa Brewing Company host the fifth anniversary of Roots Radio with a concert. There is free admission at Pagosa Brewing with DJ Soe from 8-9 p.m. and Summit Dub Squad beginning at 9. Don’t miss out on the fun.

Also coming up on the first weekend in August is the 60th Archuleta County Fair. There are many opportunities for the public to enter a competitive category: photography, painting, quilting, baking, growing, home brewing, and many more. Remember that your entries need to be at the Extension Building by Wednesday, Aug. 3. There will also be two new events this year. First, is a skateboard competition on Saturday at 4 p.m. Interested participants must have a signed parental release form in order to skate. The other new event is a boxing match on Friday evening. Forms for both new events can be obtained at the CSU Extension Office. There will be activities all weekend long for the family to enjoy. You can obtain daily passes or weekend passes for adults and children. Don’t miss the 4-H Chuck Wagon Dinner and Livestock Auction as well as the dance after the auction with The High Rollers. There will also be a Ranch Rodeo on Saturday during the day, a Parelli Natural Horsemanship exhibition on Thursday, the Texaco Country Showdown on Friday evening — and fine tune those chile recipes for the annual Lee Sterling Chile Cookoff on Sunday. There is something for everyone at the Archuleta County Fair. For more information, contact the CSU office at 264-5931.

Membership

We have a plethora of renewing members this week: Pagosa Riverside Campground; San Juan Mountain and Golf Resort; Aspenwind Condo Reservations; Pagosa Brewing; Wildflower Floral and Gift; The Hill Agency; Mountain Home Sound and Security; Paws, Feather, Fins and Friends Pet Sitting; Renner’s Mini Storage; The Hair Loft; Indian Summer Outfitters; Arts Perspective magazine and Shared Vision; the Pagosa Lakes Property Owners Association; Seeds of Learning, and the Weminuche Audubon Society. From out of the area, we have Ghost Ranch Education and Retreat Center and Mountain Waters Rafting. Our friends of the Chamber renewing this week are Jean Sanft, Cynda Green, and Mike and Joan Ward.

The Chamber wants to help give you more business exposure and give you value for your dollar. Let us show you how we can do that with your Chamber membership. Remember, there is also only one more Thursday night rodeo — tonight, July 28.

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