New visitor guide debuts

A collaboration between the Pagosa Springs SUN, The Pagosa Springs Area Chamber of Commerce and the Town Tourism Committee (TTC) has produced the inaugural edition of the Pagosa Springs Official Visitor Guide — a one-pound, 156-page glossy tome that includes virtually everything Pagosa.

“I know, personally, I’ve waited for years for a professional product that represents all aspects of Pagosa. It’s really exciting, it’s comprehensive, it serves the advertisers and the community well,” said Mary Jo Coulehan, executive director of the Pagosa Springs Area Chamber of Commerce and Visitor Center.

The guide includes exhaustive dining and lodging information, eight pages of fold-out maps, a calendar of events, information on outdoor recreation opportunities, arts and entertainment activities, in addition to information on regional sights and other attractions.

“They’ll actually be able to plan their vacation before they get here. I’m excited. I’m thrilled. It’s been a dream since before I started this job,” said Coulehan.

Coulehan and Bob Hart, chairman of the Town Tourism Committee, said their groups wanted to put out a single, quality guide that could be placed at state visitors centers and trade shows, and that could be mailed to potential visitors or those interested in relocating to Pagosa Springs.

Coulehan said discussions indicated they recognized the strength of The SUN’s summer and winter guide series but wanted to include more information than those guides had previously offered, thus the official visitor guide was born.

“We really liked what The SUN did, but we knew we wanted more there, so we approached The SUN. We didn’t want to go into competition with something that’s already done well. Why reinvent the wheel?” Coulehan said.

According to Coulehan, the groups were intent on creating a guide on par with the 100-page Telluride visitor guide. If sheer page count is any indicator, it appears the TTC, the Chamber and The SUN succeeded.

“The TTC is extremely excited,” said Hart. We’re very excited about bringing up the professional look and quality of our visitor packets and about having one official guide that will go out to people requesting information on vacationing or relocating to Pagosa Springs. I think it’s a good reflection on Pagosa and what people can expect once they get here.”

In addition to placement at visitors centers across the state and in the Four Corners area, the guide will be sent out via U.S. mail to those making requests for the information through the Pagosa Springs Visitor Center.

SUN subscribers will also find a copy inside this week’s paper.

james@pagosasun.com